Considering YouTube is the second largest search engine now, it is a great tool for social media professionals to utilize. I know there are many golf professionals that use Twitter to promote their clubs and teaching theories. Many organizations are starting to promote their brand through Youtube, and these are a couple organizations that interest me who are doing the same.
The first organization that comes to mind is an organization I highlighted earlier on my blog, The BackNine Network. They are a new company who is trying to enter the television market. Their goal is to put a new spin on how the game of golf is portrayed in the media. They have done a good job of promoting their organization through YouTube. Check out their channel.
Another organization I recently took notice of is Seemore putters. They do a great job of promoting their products and brand on Youtube. There are many golf companies that do not take part in social networking, but Seemore does a good job of staying innovative. Check out their channel.