I joined Pinterest at the beginning of the semester with much reluctance. There was a conversation during our social media class regarding the claim that Pinterest is only for women. After joining, I concluded that it is only mostly for women. It is extremely useful though. It is a great way for marketers to keep up with the latest trends.
Many event planners are using this tool to show of their designs and layouts. I did find one organization called US Tournament Golf who conducts charitable golf tournaments. I would like to see more golf apparel companies join Pinterest. Fashion is a big part of Pinterest and it is also a big part of the golf industry.
I believe there is definitely a misconception regarding Pinterest. It can absolutely be utilized by organizations to promote your brand, organization, or cause.